What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood?

If you guessed outdoor, you're right. Outdoor advertising includes billboards, posters, airport ads, bus signs, shop posters, transit shelters, stadium signs, bench advertising and more. It is estimated that there are more than 40 types of outdoor advertising, with billboards being the most widely recognized media.

Unlike other advertising mediums, the audience viewing outdoor advertising is often bored, looking for something to read. This is what makes a moving billboard, like a bus, so interesting, compellingly creative and memorable. Creativity is the key element in outdoor advertising.

Outdoor is considered to be one of the oldest advertising mediums, yet technology has provided the opportunity to develop creative, eye-catching messages. High-impact billboards now include tri-vision signs which allow three advertising messages per location, 3-D images and even interactive billboards.
Case studies prove the right message in the right place at the right time generates sales. Whether promoting new or existing products or personalities, both local and national companies know by dominating the medium and moving the message closer to the customers purchase decision, billboards work.

• Hoardings
• Transit media