Pay-per-click advertising on search engines (PPC, also known as paid search) is now firmly established as a highly cost-effective means of engaging with customers who, by initiating a search, have already chosen to enter the buying cycle.

Paid search marketing consists of placing ads for your products or services on search engines and on content sites across the internet. These ads are typically small snippets of text linked to your merchandise pages. You pay when someone clicks through to your site from the ad.

Cost-per-click (CPC) fees range from 5 cents to several dollars per click, with an industry average near 35 cents

"Pay-for-performance is hot." Advertisers are flocking to paid search programs and search engine marketing (SEM) opportunities with visions of increased site traffic, sales, and online exposure. A 2002 survey conducted by Search 123 found 34 percent of businesses surveyed allocate "at least 75 percent of their online advertising budgets for pay-per-click [PPC] search engines," while another 21 percent give it half to three-quarters of their budgets.

Benefits of Paid Search Advertising:

• Guaranteed placement at the top of search engine results
• Pay only for qualified, targeted traffic to your site
• Campaigns can be set up and modified very quickly
• Direct accountability for your advertising dollars

Want more visitors to your website? Tell us more about your requirements by filling in the form below.

Describe the nature of your business *
Industry
Company Name *
Company Website
Your Name *
Your Email *
Country *
Phone No. *
Comments